Privacy Policy | Eyedeology
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Rockyview Health Centre, 1011 Glenmore Trail SW Building #1 Suite 423, Calgary, AB T2V 4R6, Canada
587-353-5061 Book Appointment
Mission
We are passionate about your eyes, and about building long-lasting relationships. Our goal is to ensure your eyes remain healthy throughout your life. We are all about service, love, kindness and a belief in strong community. Through our holistic approach to caring for you and our dedication to learning, we pioneer carefully researched new treatments, technology, and products to help ensure eye health.

Effective Date: 11/02/2026

Last Updated: 11/02/2026

At Eyedeology Optometry, we respect your privacy and are committed to protecting the personal information you provide to us and ensuring that it is handled responsibly.

This Privacy Policy explains how Eyedeology Optometry (“we,” “us,” or “our”) may collect, use, disclose, retain, and protect personal information through https://www.eyedeology.ca/ (the “Site”) and through your interactions with our practice.

Information We May Collect

We may collect information that you voluntarily provide to us, including:

  • Your name
  • Contact information, such as phone number, email address, and mailing address
  • Appointment or service-related information
  • Information submitted through contact, appointment, or inquiry forms
  • Information you provide when communicating with our practice
  • Other information you voluntarily provide to us

We may also collect limited technical information when you visit our Site, such as:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • General website usage information
  • Referring website or source, where applicable

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.

How We Use Your Information

We may use the information we collect for the following purposes:

  • To respond to your questions, requests, and inquiries
  • To schedule and manage appointments
  • To provide and coordinate healthcare services
  • To communicate with you regarding our services or your interactions with our practice
  • To maintain appropriate business and healthcare records
  • To improve our website, services, and user experience
  • To understand how visitors use our website
  • To provide information about our services or send promotional communications where permitted by law and, where required, with your consent
  • To support website analytics and marketing activities, where applicable
  • To prevent misuse, protect the security of our Site, and support our business operations
  • To comply with applicable legal, regulatory, and professional requirements

How We May Share or Disclose Your Information

We may disclose personal information when reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.

Depending on the circumstances, information may be shared with:

  • Service providers and vendors that assist us with website hosting, technology, communications, scheduling, analytics, or other business operations
  • Professional or business service providers where reasonably necessary to operate our practice
  • Healthcare providers or other parties involved in coordinating your care, where applicable and permitted
  • Government authorities, regulators, courts, or law enforcement where required or permitted by law
  • Other parties where you have provided consent or where disclosure is otherwise authorized by applicable law

When third-party service providers handle personal information on our behalf, we take reasonable steps, as appropriate and required by applicable law, to ensure that the information is handled with suitable privacy and security protections.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, maintain appropriate business and healthcare records, resolve disputes, comply with legal, regulatory, or professional obligations, or meet other legitimate purposes permitted by applicable law.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and the legal or professional requirements that apply.

When personal information is no longer required to be retained, we take reasonable steps to securely delete, destroy, anonymize, or otherwise dispose of it, as appropriate and permitted by applicable law.

Security

We use reasonable physical, technical, and administrative safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction.

The safeguards we use may vary depending on the sensitivity of the information and how it is collected, used, stored, or transmitted.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information transmitted to or through our Site.

How We Use Cookies and Similar Technologies

Cookies are small files that may be placed on your device when you visit a website. Cookies and similar technologies may help websites recognize a device, remember preferences, understand website usage, measure performance, and improve the overall user experience.

Depending on the functionality available on our Site, we may use cookies or similar technologies to:

  • Understand how visitors use our website
  • Analyze website traffic and performance
  • Improve website functionality
  • Remember certain preferences
  • Support analytics and marketing activities, where applicable

You can generally manage or disable cookies through your browser settings and, where available, through website privacy or cookie controls. Disabling certain cookies may affect some website functionality.

Website Analytics, Advertising, and Tracking Technologies

Where applicable, we may use third-party analytics, advertising, or marketing services to understand website traffic, measure the effectiveness of our marketing activities, and improve our online services.

Depending on the services actually used on this Site, these technologies may include analytics, advertising, or other marketing platforms. 

These services may use cookies, pixels, tags, scripts, or similar technologies to collect information about website visits and interactions.

The use of analytics, advertising, and tracking technologies is subject to applicable privacy and healthcare requirements. Where consent or another legal basis is required, we will handle these technologies accordingly.

Links to Other Websites

Our Site may contain links to third-party websites or online services for your convenience or reference.

Once you leave our Site, we do not control the privacy practices, security, or content of those third-party websites or services. We are not responsible for how those third parties collect, use, disclose, or protect information.

We encourage you to review the privacy policy of any third-party website or service you visit.

Your Privacy Rights and Choices

You may contact us if you have questions or concerns about how your personal information is collected, used, disclosed, retained, or protected.

Depending on your location and the laws that apply, you may have rights regarding your personal information, which may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate or incomplete personal information
  • Ask how your personal information has been used or disclosed, where applicable
  • Withdraw consent to certain uses or disclosures where consent is the applicable legal basis, subject to legal or contractual restrictions
  • Make a complaint or raise a concern about our privacy practices
  • Exercise other privacy rights available under applicable law

If you have agreed to receive promotional communications from us, you may choose to stop receiving those communications by following the unsubscribe instructions provided in the communication or by contacting us directly.

The specific rights available to you, and any limitations or exceptions to those rights, depend on the laws applicable to your personal information.

Healthcare Information

If you provide healthcare or medical information to us, we will handle that information in accordance with applicable privacy laws, healthcare requirements, professional obligations, and our other applicable privacy practices.

For your protection, please avoid submitting sensitive medical or personal information through general website forms unless the form is specifically designed and appropriately secured to collect such information.

For U.S. Practices

Where applicable, this Website Privacy Policy does not replace the practice’s separate Notice of Privacy Practices or any other notice required under applicable healthcare privacy laws, including HIPAA.

A practice subject to HIPAA should maintain and provide its required Notice of Privacy Practices separately and make it available as required by applicable law.

Children’s Privacy

Our Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the Site in circumstances where parental consent is required by applicable law.

Parents or legal guardians may provide information about a child when contacting us or requesting healthcare services on the child’s behalf. We handle that information in accordance with applicable privacy and healthcare requirements.

If we learn that personal information has been collected directly from a child in a manner that does not comply with applicable requirements, we will take appropriate steps to address the information as required by law.

Jurisdiction-Specific Privacy Requirements

Privacy and healthcare-information requirements vary depending on where the practice operates, where individuals reside, the type of information collected, and the laws applicable to the practice.

Where applicable, additional rights, disclosures, consent requirements, complaint procedures, or other obligations may apply under federal, state, provincial, territorial, or other privacy and healthcare laws.

Privacy Contact / Privacy Officer

If you have questions, concerns, requests, or complaints relating to this Privacy Policy, your personal information, or our privacy practices, please contact:

Privacy Contact / Privacy Officer: Dr. Farrah Sunderji

Practice Name: Eyedeology Optometry

Address: Rockyview Health Centre, 1011 Glenmore Trail SW Building #1 Suite 423, Calgary, AB T2V 4R6, Canada

City, State/Province, Postal Code: Calgary, Alberta, T2V 4R6

Phone: 587-353-5061

Email: info@eyedeology.ca

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, vendors, business practices, or applicable legal and regulatory requirements.

When we make changes, we will post the revised Privacy Policy on this page and update the Last Updated date. Where applicable law requires additional notice or consent, we will take appropriate steps to provide it.

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Supporting Ocular Surface Healing and Comfort

The membrane contains natural growth factors and anti-inflammatory properties. When placed over the cornea, it acts as a protective layer that supports healing and may help reduce inflammation.

Potential Benefits

  • Supports Healing: Helps promote natural healing of the eye’s surface.
  • Reduces Inflammation: Its natural properties may help calm inflammation.
  • Improves Comfort: May help relieve discomfort related to dry eye.
  • Supports Recovery: Helps support the healing of the ocular surface.

Who May Benefit?

Amniotic Membrane Therapy may be suitable for people with moderate to severe dry eye, particularly when conventional treatments have not provided enough relief. An eye care professional can assess your eyes and determine if this treatment is appropriate.

How Does It Work?

The amniotic membrane is the innermost layer of the placenta and contains growth factors and anti-inflammatory properties. During treatment, a specially prepared membrane is placed over the eye’s surface to act as a biological covering and support healing.

What to Expect

Before treatment, your optometrist will examine your eyes and determine whether Amniotic Membrane Therapy is suitable for you.

  • Before Treatment: The eye is numbed with topical anesthetic drops, and the area is prepared.
  • Membrane Placement: The preserved and sterilized membrane is placed over the cornea.
  • After Placement: A special contact lens may be used to hold the membrane in place.
  • Post-Treatment Care: Antibiotic or anti-inflammatory eye drops may be prescribed when needed.
  • Follow-Up: Regular visits help monitor healing and the membrane’s absorption or integration.
Some patients may experience mild discomfort, a foreign body sensation, or temporary blurred vision after treatment. Improvement in symptoms may take anywhere from a few days to several weeks, depending on the individual.

Understanding Dry Eye and Your Treatment Options

Dry eye can develop for several reasons, and understanding the underlying cause is an important part of managing symptoms. Our team can assess your eyes and help develop a management plan based on your individual needs.

Common Symptoms of Dry Eye

Dry eye can affect both eyes and may cause different symptoms, including:

  • Stinging or Burning – A burning, stinging, or gritty feeling in the eyes.
  • Eye Redness – Red or irritated eyes.
  • Light Sensitivity – Increased sensitivity to light.
  • Excessive Watering – Eyes that water more than usual.
  • Blurred Vision or Eye Fatigue – Blurry vision or tired, strained eyes.
  • Foreign Body Sensation – A feeling that something is in your eye.

What Causes Dry Eye?

A healthy tear film has several components that work together to keep the surface of the eye comfortable and protected. Dry eye can occur when tear production decreases or when tears evaporate too quickly.

Several factors may contribute to dry eye, including:

  • Aging
  • Allergies
  • Hormonal changes
  • Eyelid problems
  • Gland dysfunction
  • Certain health conditions
  • Living in a dry climate
  • Extended screen time

One common factor is blockage of the Meibomian glands, which produce the lipid layer of the tear film. When these glands are not functioning properly, tear evaporation can increase and contribute to dry eye symptoms.

A Personalized Approach to Dry Eye Management

Managing dry eye involves more than simply using eye drops. Our team can help develop a personalized plan that may include targeted in-office treatments, nutritional guidance, and home care based on your needs. 

Home care may include:

  • Warm Compresses: Used as part of a regular eye-care routine.
  • Lid Hygiene: Keeping the eyelids and surrounding area clean.
  • Artificial Tears: May be recommended to help manage dryness and discomfort.

In-Office Treatment Options

For patients with more severe dry eye symptoms, targeted in-office treatments may be considered. Available options include:

  • Radiofrequency
  • Intense Pulsed Light Therapy (IPL)
  • LipiFlow Therapy

These treatments may be used as part of dry eye management for symptoms such as burning, itching, redness, and irritation. The appropriate approach depends on the underlying factors contributing to your symptoms.

Managing Your Dry Eye Symptoms

Dry eye can have several contributing factors, so treatment is not the same for everyone. A thorough assessment can help identify factors affecting your tear film and determine which management options may be appropriate.

If you are experiencing persistent dryness, irritation, redness, light sensitivity, or other symptoms, speak with our eye care team about your dry eye management options.

Deep Cleansing for Healthier Eyelids and Lashes

ZEST (Zocular Eyelid System Treatment) is an in-office eyelid cleaning and debridement treatment developed by Zocular®. It is designed to clean the eyelids and lashes while helping address concerns associated with dry eye, blepharitis, and demodex.

The treatment uses a natural, okra-based gel to remove oil, debris, and residue from the eyelid margins and lashes. By improving eyelid hygiene, ZEST can help reduce the buildup that may contribute to irritation and inflammation around the eyes.

What Is ZEST?

ZEST works like a deep cleansing treatment for the eyelids and lashes. During the procedure, the okra-based gel is applied along the eyelid margins and lashes using a cotton swab. The gel is gently worked into a lather using circular motions before being rinsed away with saline solution.
The gel contains a refined extract of okra, an edible green seed pod. According to the provided product information, okra helps lift and clear oil, debris, and residue while being gentle around the eye area.

How Can ZEST Help?

Keeping the eyelids, eyelid margins, and lashes clean is an important part of eye hygiene. Buildup along the eyelid edges can contribute to symptoms such as itching, burning, gritty sensations, redness, and irritation.

ZEST is designed to address this buildup through thorough cleansing and debridement.

  • Removes Debris: Helps clear dirt, oil, and residue from the eyelid margins and lashes.
  • Supports Eyelid Hygiene: Provides a deeper cleansing treatment than routine eyelid cleaning.
    Addresses Demodex: The treatment is designed to help remove demodex mites and associated debris.
  • Helps Reduce Inflammation: Cleansing the eyelid area may help address buildup associated with irritation and inflammation.
  • Supports Dry Eye Care: ZEST may help relieve symptoms associated with dry eye and poor eyelid hygiene.

ZEST for Dry Eye, Blepharitis, and Demodex

Dry eye and blepharitis can be associated with inadequate eyelid hygiene. Debris along the eyelid margins can enter the tear film with blinking, potentially contributing to redness and irritation.

Demodex mites can also be present in the hair follicles around the eyelashes. According to the provided information, they may contribute to inflammation and dry eye symptoms by blocking the oil glands at the base of the eyelashes.

ZEST provides targeted cleansing of the eyelid margins and lashes to help remove this buildup and address demodex-related concerns.

A Simple In-Office Treatment

The ZEST procedure is performed in the office and involves applying the cleansing gel to the eyelid margins and lashes, working it into a lather, and then rinsing the area with saline solution. The treatment is designed to provide thorough eyelid and lash cleansing without requiring a lengthy procedure.

Is ZEST Right for You?

ZEST may be considered for patients experiencing symptoms associated with dry eye, blepharitis, demodex, or eyelid debris. An eye care professional can assess your symptoms and determine whether ZEST is appropriate for your eye care needs.
587-317-2134