New to Eyedeology: Diesel Eyewear

Diesel is a fashion industry legend. Created by Renzo Rosso in 1978, Diesel is a pioneer in the world of denim and casual wear, and has always remained ahead of trends. It has evolved into an iconic global lifestyle brand that stands for passion, individuality and self-expression.  It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke.  Diesel’s eye glass and sunwear collection target both urban men and women with itsedgy signature style and dynamic colours.  The Diesel “D” logo is displayed in coordinated colors on the temples of select styles and also engraved on metal end pieces. Come check out these stylish frames in our optical boutique.